Step 2 – Establish a Price
Pricing accurately is crucial to successfully selling your home. Pricing too high is the number one reason why homes don’t sell, but overpricing is easily prevented by accurately researching comparable homes in your area. I will carefully research recent comparable sales in your area, and during our first meeting, I will present you with a Comparative Market Analysis, which shows you exactly what those comparable homes look like, including interior and exterior photos, information on square footage, amenities, and price. We will use this to establish a listing price for your home.
Step 3 – Prepare Your Home
When preparing your home for sale, view your home through the eyes of a buyer, and ask yourself what you’d expect. Refer to the “Seller Cheat Sheet” which I will provide you with at our initial meeting, and use it as your guide. Everything you need to know about how make your home show in the best possible way, is included in the Seller Cheat Sheet. After the home is “show-ready,” we will schedule to have profession photos taken, to showcase your home to thousands of buyers through the MLS (Multiple Listing Service) and World Wide Web.
Step 4 – List It For Sale
Once we have established a price, and have the professional photos ready, I will create a listing in the MLS. Depending on if the home is occupied or vacant, we will include appropriate showing instructions for other Realtors who wish to show your home to their clients. I may also setup and host open house events during times that work for your schedule, in order to get interested buyers in to see the home.
Step 5 – Offers and Negotiation
When a buyer finds your home through their home search, and decides it could be the home for them, the buyer’s agent will help the buyer to write an offer, and will then send the offer to me. I will then forward the offer to you for review, and discuss your options with you. You will then decide whether to accept, reject, or counter the offer.
Step 6 – Under Contract
Once all sides have agreed to the terms, and have signed all necessary agreements, we will be under “contract.” I will contact a title company to open escrow. At this stage, you will need to sign a series of “Seller Disclosures,” which I will help you with. While under contract, the Buyer will likely order one or more inspections of the home, as part of their due diligence. It is important to be as accommodating as possible with inspections. Depending on what the inspections reveal, the Buyer may ask for repairs and / or credits. I will work with you and help advise on how to best negotiate such requests.
Step 7 – Closing
Once the Buyer has removed all contingencies, and the Buyer’s lender has issued the “clear-to-close,” you will need to sign closing docs. The signing will either take place at a location of your choosing (via mobile notary), or at your escrow officer’s title office. Once all of the funds from the buyer (and buyer’s lender) have been received to the escrow account, the title company will then issue you (and your lender if applicable) the final check or wire. Congratulations, you did it!